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FIFA World Cup 2026 China Broadcast Rights Secured by CMG at Massive 80% Discount

May 31, 2026 Khas Press Leave a comment

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hina Media Group (CMG) has officially secured the exclusive broadcasting rights in mainland China for the FIFA World Cup 2026, putting an end to months of intense financial standoffs and avoiding a television blackout. However, the resolution came at an immense commercial compromise for FIFA. Facing firm resistance from Chinese state negotiators, world football’s governing body was forced to sell its media rights for a reported $60 million—a staggering 80% discount from its initial $300 million valuation due to unfavorable time zones and the absence of the Chinese national team.